MBS毎日放送のPRキャラクター「らいよんチャン」が祝20周年！公式ファンブック発売を記念したコラボCMが話題に！

Gakkenが「MBS公式らいよんチャン 20th ANNIVERSARY BOOK」の発売を記念してコラボCMを公開
CMではらいよんチャンが学研教室を訪問し、子どもたちに本の発売を伝える
学研教室は全国に約16,000教室を展開し、今回のCMでは3教室を訪れる
子どもたちはらいよんチャンに興奮し、写真を撮ったり握手したりする
「MBS公式らいよんチャン 20th ANNIVERSARY BOOK」はかわいい写真や20年の歴史をまとめたファンブック
シールやすごろくなどの付録があり、らいよんチャンかるたが無料でダウンロード可能
商品の詳細や予約は書店やネットストアで行える

Gakken, a group company of Gakken Holdings, has released a collaborative commercial between “MBS Official Rilakkuma” and “Gakken Classroom” to commemorate the release of the “MBS Official Rilakkuma 20th ANNIVERSARY BOOK”. In the commercial, Rilakkuma visits Gakken Classrooms in the Kansai area and personally tells the children about the creation of the book. Gakken Classrooms have approximately 16,000 locations nationwide, and for this collaboration commercial, Rilakkuma visited three classrooms in Suita, Senri-Chuo Station, and Motoyama Kitamachi. The children were excited to meet Rilakkuma and took photos with him, as well as shook hands. Additionally, the official fan book “MBS Official Rilakkuma 20th ANNIVERSARY BOOK” has been released, featuring cute photos and a “timeline” summarizing the 20-year history. It also includes bonus items such as stickers and a board game, and you can download the Rilakkuma karuta for free from the special website. You can find more details and make reservations for the product at bookstores and online stores nationwide.